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MindTouch Success Center

Touchpoints across every department

Written by Lily Moessel
Former MindTouch Employee at MindTouch
This page applies to:All MindTouch Versions

This article identifies how MindTouch Touchpoints help support the strategic goals of all your company departments.

Touchpoints across every department

We know that your customers (potential and existing) will love you for implementing Touchpoints, but here’s an overview of how Touchpoints can support your various internal departments across the entire customer journey:

Operations, Sales and Marketing

  • Attract a wider audience of potential buyers across many web properties
  • Boost a company’s domain authority with vast amounts of richly linked content
  • Connect web properties to facilitate product adoption from anywhere on a site
  • Establish product content as the authoritative content on the web
  • Reduce shopping cart abandonment from lack of immediate self-service options
  • Control the product evaluation process

Product, Support and Training

  • Help increase successful user adoption of the product through in-product implementation
  • Reduce the amount of support tickets generated from lack of self-service options
  • Create internal product experts by linking training materials to authoritative product documentation
  • Boost user confidence in product and support availability
  • Empower agents to offer focused solutions for customers 

Content Management, Information Architecture (IA) and System Integration (SI)

  • Support microcontent management
  • Gain insight into content value through reporting
  • Inform content gaps and architectural weaknesses
  • Implement Touchpoints easily and quickly

Success and User Experience

  • Inform interactions along the customer journey 
  • Identify user adoption issues and solutions 
  • Create user experts through continuous access to product information
  • Create loyal brand adopters through constant engagement 
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