Your path name should be a succinct description of the Path's purpose. Users should know what to expect before clicking through.
After a path name is saved, the associated URL cannot be changed. A URL can be reused only when the original path is deleted. Make sure your URL naming convention is specific enough, so that naming does not become a challenge when you create additional Paths.
Page summaries act as a bulleted overview of your entire Path. Aim for consistency in voice and messaging.
Provide enough detail to accomplish the prescribed objective described in your Path summary without overwhelming users with unnecessary content.
Page restriction consistency
Consider the restrictions on each user accessing your success path. If the success path is displayed on a public page, then it's smart to make path pages public-facing as well. Likewise, if users have access to some pages only and not others, users will only see those pages they have access to, potentially diminishing the impact of that path.
Final page suggestions
The last page of your path can be an article, or:
- List of next step or additional content Paths
- Quiz or survey
- Recommendations for associated products, features or services
- Whatever you want to keep your customers engaged with on your site