SEO and indexing basics
Search Engine Optimization (SEO) is a collection of best practices to improve the ranking of webpages on search engine results pages (SERP) for organic search results. Better SERP rankings help your current and potential customers find your content and increase your organic search traffic. SEO best practices are constantly evolving as technology and user behavior change.
A website index is a list of all webpages that a search engine knows about. Indexing, or crawling, is the process for how search engines such as Google create a list of all known webpages. If your web content is not indexed by Google, it cannot appear on a Search Engine Results Page (SERP) when users search in Google. Although search engines use advanced technology to automatically find, crawl, and index your web content, there are extra steps you can take to ensure your content is indexed properly.
Learn more about SEO
For a general overview of SEO techniques, read 8 Ways To Get More Out Of Your Help Center With SEO Best Practices.
- Google featured snippets
- Learn how your content can appear as a featured snippet in position zero, the most valuable real estate on a Google search results page (SERP).
- Google redirects - 301 vs. 302
- There are pros and cons of 301 (permanent move) versus 302 (temporary move) redirects.
- SEO best practices
- This article outlines the various search engine optimization (SEO) tactics and MindTouch feature benefits for increasing organic search traffic to your customer success centers.
- Subdomain vs. subdirectory
- This article debunks the myth that subdirectories have any advantage over subdomains with respect to SEO and reveals why subdomains provide clear advantages with respect to ease of maintenance and speed of implementation.
- Topic cluster SEO strategy
- Topic clusters are the best way to create content as part of your SEO strategy. MindTouch automatically organizes your content in a way that follows the topic cluster model.
- User-focused keyword analysis
- This article provides guidance on how to perform a user-focused keyword analysis in MindTouch to help users find your content.
How do I know if my website is indexed?
The easiest way to see if your website is in the Google index is to search Google for "site:yourwebsite.com". The search results should contain all your web content that you expect to be indexed.
For more advanced insight into how Google has indexed your website, use Google Webmaster Tools.
Can I make Google index my website faster?
If you recently added or made changes to a page on your site, you can ask Google to (re)index it.