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SEO and indexing

SEO and indexing basics

Search Engine Optimization (SEO) is a collection of best practices to improve the ranking of webpages on search engine results pages (SERP) for organic search results. Better SERP rankings help your current and potential customers find your content and increase your organic search traffic. SEO best practices are constantly evolving as technology and user behavior change.

Indexing, or crawling, is the process for how search engines such as Google create a list of all known webpages. Webpages can only appear on SERPs after being indexed. Although search engines use advanced technology to automatically find, crawl, and index your web content, there are extra steps you can take to ensure your content is indexed properly.

Learn more about SEO

For a general overview of SEO techniques, read 8 Ways To Get More Out Of Your Help Center With SEO Best Practices.

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