Explore how MindTouch converts the help content you already produce to super-charge your efforts in content marketing, customer success, knowledge management, product documentation, sales enablement, self-service, and user experience.
Our "Solutions" section touches on the specific tools in MindTouch that place your product documents just where they need to be to support your customers in the research, buy, and succeed stages of their customer journey.
- Content Marketing
- Using MindTouch for product documentation and help content in content marketing yields a multitude of benefits including better placement on SERPs (search engine result pages). Search engine optimization guru Rand Fishkin of Moz.com recently pointed out that if your content is more comprehensive, Google will reward it. Most important, content marketing with product documentation results in unique, informative, and helpful content that answers users’ questions up front.
- Customer Success
- Customer success is part of the DNA at MindTouch. Data about how your customers access your content, which content is most popular, what content individual customers have read prior to a service call -- this is all part of the value that MindTouch brings to help success professionals hit their KPIs, and provide continuous improvement for their customers.
- MindTouch self-service interface enables customers to access your product content and answer their own questions, whether on their mobile device or desktop. Easy to search and SEO-friendly, MindTouch can help you deflect tickets and increase expertise in your products among your customers.
- User Experience
- Product documentation in MindTouch is easily accessed and searched on all sized devices. In addition, MindTouch Touchpoints integrations enable your product to reach into multiple systems and devices seamlessly, provide in-product contextual help, and surface wherever your customers may be.