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MindTouch Success Center

Self-Service Style Guide

Self-Service Style Guide
Follow a style guide to optimize customer self-service content for users.

Distribute content consistently across self-service and assisted channels for the best customer experience. As much as possible, be precise while matching your user's vocabulary, avoiding jargon, and choosing alternatives for obscure language.

Self-service style guidelines

  • Prioritize user needs over style rules
  • Use the simplest phrasing possible
  • Tone and voice can be authoritative and friendly

Feedback philosophy: Peer and user input is essential for effective content. As content contributors, we are always open to feedback on any aspect of our content. The only output that matters is what is best for users.

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