Common Metric Terms and Definitions
Any Order Path Completions
Any Order Path Completion is when a user has viewed all pages in a Path, but not in sequential order.
Click-Through Rate
The Click-through rate (CTR) is the percentage of Search Queries that led to at least one clicked Search Result.
Linear Path Completion
Linear Path Completion is when a user has viewed all pages in a Path in sequential order.
Path
A Path is a series of content pages, independent of hierarchy, organized in a custom order with consecutive navigation elements.
Page Views
A Page View is counted when a user views a page. If a page is reloaded or the user navigates back to the same page during a Session, it counts as an additional Page View.
Percent Self-Service
The Percent Self-Service metric is the percent of Sessions that did not result in a Ticket Submitted event.
Scroll on Page
Scroll on Page is the maximum distance down the page a user has viewed, shown as a percent of the total page height (in pixels).
To measure scroll percentage, JavaScript is used to determine how tall a page is based on the device the page is displayed on. Once page height is determined, JavaScript then counts the number of pixels. JavaScript measures how far down the user has scrolled, and divides this by the total page height to get a percentage.
Headers, footers, and media are included in this measurement. For pages that do not require scrolling to view the entire page, the Scroll on Page is 100%.
Search Click
A Search Click event happens when a user clicks on a Search Result. An individual Search Query can lead to more than one Search Click, such as when a user opens several search results in new tabs.
Search Position
A Search Position is what spot a Search Result appears in the search result listings. A search position of 1 indicates that the page is the first result listed.
Search Query
A Search Query is a word or phrase submitted to the internal search engine. A Search Query may or may not display results after it has been processed. A Search Query is successful if a user clicks on at least one Search Result.
Search Result
A Search Result is a page listed after a Search Query has been submitted. One or more Search Results may appear on the search results page.
Sessions
A Session is a period of time where a user interacts (e.g. Page Views, events, searches) with a site. A Session will end when a user closes out the browser or there has been more than 30 minutes of user inactivity.
A single user can generate two sessions if, for example, they begin on the site as an anonymous user (not logged in) and then log in at some point during that session. In this case, the Anonymous session will end, and a new Community or Pro Member session will begin.
Tickets Initiated
A Ticket Initiated event happens when a user generates a Page View on a Support ticketing form integrated with analytic tracking code.
Tickets Submitted
A Ticket Submitted event occurs when a form is submitted on a Support ticketing form integrated with analytic tracking code.
Time on Page
Time on Page is the total seconds a user has spent on a page.
Unique Page Views
A Unique Page View is counted when there is at least one Page View in a Session but will only be counted once in that Session.