Common Metric Terms and Definitions
Scroll on Page
Scroll on Page is the maximum distance down the page a user has viewed.
Time on Page
Time on Page is the total seconds a user viewed a page.
Click-Through Rate
The Click-through rate is the percentage of searches that led to at least one clicked result. A Search Query is successful if a user clicks on at least one Search Result.
Page Views
A Page View is counted when a user views a MindTouch page. If a page is reloaded or the user navigates back to the same page during a Session, it counts as an additional Page View.
Percent Self-Service
The Percent Self-Service metric is the percent of Sessions that did not result in a Ticket Submitted event.
Search Click
A search click event happens when a user clicks on a Search Result. An individual Search Query can lead to more than one Search Click.
Search Position
A Search Position is what spot a Search Result appears in the search result listings.
Search Query
A Search Query is a word or phrase submitted to the MindTouch internal search engine. A Search Query may or may not display results after it has been processed.
Search Result
A Search Result is a page listed after a Search Query has been submitted. One or more Search Results may appear on the search results page.
Sessions
A Session is a period of time where a user interacts (e.g. Page Views, events, searches) with a MindTouch site. A Session will end when a user closes out the browser or there has been more than 30 minutes of user inactivity.
Tickets Initiated
A Ticket Initiated event happens when a user generates a Page View on a Support ticketing form integrated with MindTouch analytic tracking code.
Tickets Submitted
A Ticket Submitted event occurs when a form is submitted on a Support ticketing form integrated with MindTouch analytic tracking code.
Unique Page Views
A Unique Page View is counted when there is at least one Page View in a Session but will only be counted once in that Session.