Skip to main content
MindTouch Success Center

Traffic Insights Report

The Traffic Insights Report is helpful data for you to discover what types of traffic is coming to your site, the origin of traffic, and how users are arriving to your site. 

The report shows traffic origin of the user who navigates to your site by: device, channel, browser, referrals, geographic location, and preferred language. The data provides context as to your global reach and how your users interact with your content.

  • Channel – Identifies what channel users are entering your site with.

  • Device – Awareness of how many customers use mobile, desktop or tablet. (size of device). 

  • Browser – Information on what browsers users are utilizing to help optimize design for all users. i.e. IE 11 

  • Referrals – Data on what external links are sending customers to your site. 

  • Geographic Location – View geographic location of users by country.

  • Preferred Language – See the preferred language of users set by the user's web browser.

Traffic_Insights.png

Access Traffic Insights Report

Navigate to Site tools > Dashboard > Customer Experience Reports > Traffic Insights.

Report Components

Export Options (gear icon)

  • Download as PDF
  • Download as CSVs
  • Send (email reports immediately)
  • Schedule (email reports on a schedule)

Filters and Run

  • Date
  • Date View
  • Group
  • User Type
  • Page Location
  • Article Type
  • Run button

Traffic_Insights_Filter.jpg

Data

Channel Breakdown, Device Breakdown, and Browser Breakdown

Format: Donut charts display information about what channels user come from, the device your users are using, and the browsers of your users.

Insights:

ChannelThe ability to understand what channels your users are entering your site through can influence how you structure your site. If your support team is providing most of your traffic then you may wish to increase your presence on your marketing site to give users another entry point to self-service. 

DeviceThe ability to understand what devices your users are mostly engaging your content with can provide you with understanding of responsive design initiatives. 

BrowserKnowing what browsers your users are accessing your content with helps you know if there are changes in branding you can perform. Not every browser processes code the same way. Ensure the best user experience by knowing what browsers you can optimize for.

Traffic_Insights_Channel_Device_Browser.jpg

Interaction Options:

  • Hover over a tile to show and click 3 dots menu for Download Data options
    Customer Experience Reports 3 Dots Download Data
  • {add any additional interactions}

Referrals

Format: Learn more about the referring sites that users come from when visiting your site. View top referrals based on sessions in the table chart and breakdown of top referrals in the donut chart.  

Insights: Knowing how your traffic is being directed to your site gives you a look into the interactions your customers have with your support team, Google, and links on your marketing site.

 Traffic Insights - Referral.png

Interaction options:

  • Hover over a tile to show and click 3 dots menu for Download Data options
    Customer Experience Reports 3 Dots Download Data
  • {add any additional interactions}

Geographic Location

Format: View the geographic location of your users by country. Top locations are based by total amount of sessions displayed in a table. Use the map to see the location of users, color denotes the amount of sessions.   

Insights: Knowing where your audience lives and where their traffic is navigating from allows you to decide what areas of the world are important for your strategic efforts. 

Traffic_Insights_Geographic.jpg

Interaction options:

  • Hover over a tile to show and click 3 dots menu for Download Data options
    Customer Experience Reports 3 Dots Download Data
  • {add any additional interactions}

Preferred Language

Format: View the preferred language of your users. Preferred language is tracked by the users preferred language set in the users web browser.  Top languages are based on total amount of sessions, displayed in a table. Use the stacked bar chart to view the top languages, and the break-down of user types for each preferred language.   

Traffic_Insights_Language.jpg

Interaction options:

  • Hover over a tile to show and click 3 dots menu for Download Data options
    Customer Experience Reports 3 Dots Download Data
  • {add any additional interactions}

Filter Tips

  • Auto-suggest: For Group, User Type, Page Location, and Article Type filters, click into each filter field with is equal to (default) filter type selected to trigger the auto-suggest options before using other filter types.
  • Filter field entries: Ensure selected filter field entries are accepted with grey background before clicking Run. Filter field entries are case sensitive.

Considerations

  • The data for this report has been collected since 01/01/2018 and is current through each previous day due to nightly data processing.
  • Depending on query size, data may take up to a minute to load. A spinning wheel indicator will appear until each data component loads and the Stop button will change to Run when all components complete loading.
  • Data settling period: The data for the most recent previous day should be considered incomplete and will likely increase (usually by less than 1%) the following day.
  • The report times out after 1 hour of inactivity - refresh browser to reconnect or see 401 error troubleshooting
  • Report labels are not localized on non-English CXone Expert sites
  • The report service, powered by Looker, has weekly maintenance hours when reports may be unavailable
    • Sunday and Wednesday: 4am-6am UTC (9pm-11pm Pacific)
  • Was this article helpful?