Traffic Insights Report

Channel Breakdown, Device Breakdown, and Browser Breakdown

Format: Donut charts display information about what channels user come from, the device your users are using, and the browsers of your users.

Insights:

Channel: The ability to understand what channels your users are entering your site through can influence how you structure your site. If your support team is providing most of your traffic then you may wish to increase your presence on your marketing site to give users another entry point to self-service. 

Device: The ability to understand what devices your users are mostly engaging your content with can provide you with understanding of responsive design initiatives. 

Browser: Knowing what browsers your users are accessing your content with helps you know if there are changes in branding you can perform. Not every browser processes code the same way. Ensure the best user experience by knowing what browsers you can optimize for.

Interaction Options:

• Hover over a tile to show and click 3 dots menu for Download Data options
  
• {add any additional interactions}

Referrals

Format: Learn more about the referring sites that users come from when visiting your site. View top referrals based on sessions in the table chart and breakdown of top referrals in the donut chart.  

Insights: Knowing how your traffic is being directed to your site gives you a look into the interactions your customers have with your support team, Google, and links on your marketing site.

Interaction options:

• Hover over a tile to show and click 3 dots menu for Download Data options
  
• {add any additional interactions}

Geographic Location

Format: View the geographic location of your users by country. Top locations are based by total amount of sessions displayed in a table. Use the map to see the location of users, color denotes the amount of sessions.   

Insights: Knowing where your audience lives and where their traffic is navigating from allows you to decide what areas of the world are important for your strategic efforts. 

Interaction options:

• Hover over a tile to show and click 3 dots menu for Download Data options
  
• {add any additional interactions}

Preferred Language

Format: View the preferred language of your users. Preferred language is tracked by the users preferred language set in the users web browser.  Top languages are based on total amount of sessions, displayed in a table. Use the stacked bar chart to view the top languages, and the break-down of user types for each preferred language.   

Interaction options:

• Hover over a tile to show and click 3 dots menu for Download Data options
  
• {add any additional interactions}