Leverage third-party data sources, such as Google Analytics, for additional insight to your customer journey.
- Analytics and tracking tool integration
- Follow these instructions for setting up common third-party tracking tools like Adobe Analytics, Hotjar, Pendo, Gainsight PX, or MixPanel.
- Content analytics
- A content analytics strategy includes capturing new customers, decreasing time to value, and reducing churn.
- Google tools integration
- Integrate Google Analytics or Google Tag Manager with your MindTouch site to get additional web analytics around your MindTouch content.
- Key Performance Indicators (KPIs)
- A KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs to evaluate their success at reaching targets.