Pardot is a B2B marketing automation software provider that increases revenue and maximizes efficiency for companies withmulti-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market. Documentation has always been a consistent destination for prospects and customers to find out more about the product offering and features. Companies can implement Pardot within MindTouch to target these prospects and customers so that they can effectively follow up with them and convert them in the funnel.