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MindTouch Success Center

Marketo integration

Marketo can be integrated with MindTouch to extend your sales and marketing team's visibility into your customers and prospects interaction with your documentation.

About Marketo

Marketo is the fastest growing provider in revenue performance management. Marketo’s powerful yet easy-to-use marketing. Automation and sales effectiveness software transforms how marketing and sales teams of all sizes work—and work together—to drive dramatically increased revenue performance and fuel business growth. Documentation has always been a consistent destination for prospects and customers to find out more about the product offering and features. Companies can implement Marketo within MindTouch to target these prospects and customers so that they can effectively follow up with them and convert them in the funnel.

What are the benefits of integrating with Marketo?

By integrating Marketo with your MindTouch site, you'll be able to have a holistic understanding of how your customers and prospects interact with your documentation which leads to:

  • Upsales
  • New lead generation
  • Improved sales and marketing automation

How do I integrate Marketo into MindTouch?

Marketo provides tracking code, usually in the form of JavaScript which can be added to your MindTouch site. Per Marketo's documentation, this tracking code should be added within a site's HTML <head> tags as a best practice. Adding content to the <head> section of a MindTouch site can be accomplished via the Custom HTML section of the MindTouch control panel.

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