Integrate Google Analytics with your MindTouch site to get web analytics around your documentation to learn about your users and content. Analytics can give you insight into what works for your users to become successful, what the pressing topics are, and where your content could use improving.
Why should I integrate with Google Analytics?
Integrating with Google Analytics allows you to get additional statistics about the readers of your documentation. Here are some of the highlights of Google Analytics:
Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
It’s really useful to understand how visitors interact with your pages. See how often they’re interacting with Flash and AJAX elements, or clicking the links to download product brochures. You can even set up event tracking to get a more detailed look at how your visitors behave.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers software development kits for iOS and Android so you can measure how people use your app.
How do I integrate with Google Analytics?
MindTouch surfaces a field in the control panel where you can add your Google Analytics account details. Once added, Google Analytics will start tracking your documentation. Read our documentation on how to enable Google Analytics.