As easy as paths are to set up in MindTouch, there are a few best practices to follow when building your MindTouch Paths to ensure you are creating a seamless path experience for your users and you are taking full advantage of the benefits paths have to offer.
Choose your name wisely
Your path name should be a succinct description of the path's purpose. Users should know what to expect before clicking through the path.
Once a path name has been saved, the associated URL cannot be changed. A URL can be reused only when the original path has been deleted. Make sure your URL naming convention is specific enough, so that naming doesn't become a challenge when additional paths are created.
Page summaries aren't just summaries of your articles; they offer a bulleted overview of your entire path. Aim for consistency in voice and messaging. Summaries are also important for improving SEO across your entire site.
When telling your story, it's important to provide enough detail to accomplish the prescribed objective described in your path summary, without overwhelming your user with unnecessary content. Remember a successful path visit means the completion of that path, so don't overwhelm your users with excess pages or content.
Page restriction consistency
Consider the restrictions on each user accessing your success path. If the success path is displayed on a public page, then it's smart to make path pages public-facing as well. Likewise, if users have access to some pages only and not others, users will only see those pages they have access to, potentially diminishing the impact of that path.
The last page of your path can be an article, but it doesn't have to be. Other options include:
- List of next step (perhaps follow-up paths).
- Quiz or survey.
- Recommendations for associated products, features or services.
- Whatever you want to keep your customers engaged with on your site.