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Best Practice: Increase Engagement with Content-rich Pages Through Responsive Tables

Our customers who have migrated to MindTouch Responsive from legacy MindTouch products have seen how much easier it is to read their product documentation through our seamless mobile experience. With the increased emphasis on user-friendly, mobile-friendly content to keep customers engaged—and keep your search engine optimization (SEO) analysis tools happy—MindTouch strives to provide a fully responsive experience. 

Historic table viewing

Tables with large quantities of data had readability issues on mobile or tablet screens. These types of tables were frequently cut off in smaller screens or user needed to scroll sideways in order to read the full content of the tables. This type of non-user-friendly experience can decrease a customers' engagement with content, causing them to abandon a page because it is not readable on a site that is otherwise mobile-optimized. 

Responsive table viewing

MindTouch now enables the creation of responsive tables that are mobile-ready as soon as they are created, propelling you one step closer to an engagement platform that also shines on your SEO. 

From now on, newly created tables that look like this on larger screens:

Desktop View of Responsive Table in Content Area

Will automatically look like this on a smaller screen:

Mobile View of Responsive Table in Content Area

Instead of having to scroll across columns of data, users on smaller screens now have a seamless viewing experience, which is especially vital to the omnichannel experience of those users who are reviewing product specs on mobile devices while browsing in a store. Since users can quickly scan your product information no matter how extensive the data and how big the table, through our responsive table design you enable them to reach a purchase decision wherever they are and whatever device they are on.

But . . . your existing tables aren't responsive

Although responsive tables are clearly valuable to any mobile web strategy, only newly created tables are responsive. This means that any tables created prior to this new feature release need to be re-formatted to take advantage of the new responsive option.

The launch date for responsive tables is July 14, 2016. Read our articles on how responsive tables are displayed and how to adapt your current tables to the new responsive layout to leverage the benefits of responsive content.

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