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Increase user engagement through responsive tables

Customers who have migrated to our current MindTouch iteration from legacy MindTouch products have seen how much easier it is to read their product documentation through our seamless mobile experience.

With the increased emphasis on user-friendly and mobile-friendly content to keep customers engaged—and to keep your search engine optimization (SEO) analysis tools happy—MindTouch strives to provide a fully responsive experience. 

Why is a responsive experience important?

Aside from ensuring Google will look at your site favorable, your customers are equally thankful for a responsive design. Instead of having to scroll across columns of data, users on smaller screens have a seamless viewing experience. This is vital to the omnichannel experience of users who are reviewing product specs on mobile devices while browsing in a store, for example. Users can quickly scan your product information no matter how extensive the data and how big the table and quickly reach a purchase decision, accelerating your sales cycle.

Historic table viewing

Tables with large quantities of data had readability issues on mobile or tablet screens. These types of tables were frequently cut off in smaller screens or user needed to scroll sideways in order to read the full content of the tables. This type of non-user-friendly experience can decrease a customers' engagement with content, causing them to abandon a page because it is not readable on a site that is otherwise mobile-optimized. 

Responsive table viewing

MindTouch enables the creation of responsive tables that are mobile-ready as soon as they are created, propelling you one step closer to an engagement platform that also shines on your SEO. 

Table on large screens

Desktop View of Responsive Table in Content Area

Table in mobile views

Mobile View of Responsive Table in Content Area

What about older tables?

If you created tables prior to July 14, 2016 (the release date of responsive tables), those tables need to be re-formatted to become responsive. Read our articles on how responsive tables are displayed and how to adapt your current tables to the new responsive layout to leverage the benefits of responsive content.

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